AdExchanger | News and Views on Data-Driven Digital Advertising …
WEBHear what the ad tech industry is saying about Google’s antitrust trial. Then, a rundown on how the election is playing out for political advertisers and news publishers. AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
AdExplainer: What Is Advanced TV? - AdExchanger
WEBJun 23, 2022 · Advanced TV is the umbrella term for anything that's not over-the-air broadcast TV, with specific techniques including addressable and converged TV and OTT.
WEB• A centralized, service-based organization that serves as a managed service layer, typically on top of a licensed demand-side platform (DSP) and other audience buying technologies; manages programmatic, bid-based media and audience buying. Works as an agency’s internal “center of excellence,” supporting agency teams wishing to tap into this new …
Ad Exchange News Archives | AdExchanger
WEBDisney’s Carriage Ride Disney and Charter resolved their cable carriage dispute on Monday, re-upping Disney-owned networks (namely, ESPN) to Charter’s 15 million subscribers. As part of the deal, Charter’s most popular cable package will include access to the ad-supported tiers of Disney+ and […] Tagged in: ai.
Xaxis Axes DSP, Calls Trading Platforms ‘Commoditized’
WEBJun 5, 2013 · Xaxis Axes DSP, Calls Trading Platforms ‘Commoditized’. WPP Group’s trading desk Xaxis is known for its proprietary approach to technology. The GroupM unit has incubated numerous ad platforms, a legacy of WPP’s 2007 acquisition of 24/7 Media. It offers these products to clients as an alternative to licensing from vendors.
Netflix Is Launching Its Own Ad Tech - AdExchanger
WEBMay 15, 2024 · From its upfront stage, Netflix announced plans to launch its own ad tech platform, plus new partnerships with programmatic platforms.
And How Supply Chain Objects Can Help - AdExchanger
WEBJan 26, 2022 · When it works in conjunction with ads.txt and sellers.json, an exchange or DSP can confidently validate the sellers included in the supply path. SCO users get direct inventory, double confirmation of authorized sellers and can more easily spot an incomplete chain. Quality bids are a shared responsibility.
Samsung To Acquire Canadian DSP And Ad Server AdGear
WEBJun 16, 2016 · The electronics manufacturer has confirmed its acquisition of AdGear, a Canadian demand-side platform and ad server with roots in agency-serving tools. “Samsung has acquired Quebec-based AdGear Technologies Inc., a leading digital advertising technology company that provides software and services to media agencies, …
Xandr, Formerly AppNexus, Is Now Formerly AT&T, After Its …
WEBTuesday, December 21st, 2021 – 11:03 am. SHARE: AT&T has sold its ad tech business Xandr to Microsoft. Terms of the deal were not disclosed. The acquisition marks the end of a painful and unsuccessful run for the one-time leader of the programmatic industry, AppNexus, which was rebranded Xandr but never found a home within the AT&T …
What Is The Future Of Dynamic Creative Optimization (DCO)?
WEBApr 1, 2024 · Then dynamic creative optimization (DCO) came along. Easily paired with programmatic advertising technology, it automatically creates, iterates on and optimizes personalized ads in real time. DCO uses behavioral, demographic, psychographic and other consumer data to generate dozens, hundreds or thousands of variations of ad creative.