“Is there anything MLB @MLB won’t put advertising on?” Trent Mongero, a high school baseball coach, wrote on X. “Just cheapens the look of the MLB product, in my opinion. Now the batting helmets? Looks like the local little league with sponsors on the jerseys. Is it me, or does this irk anyone else?”

The MLB postseason is underway, starting with four Wild Card games on Tuesday. Fans watching any of those matchups will notice a change in everyone's gear. Throughout the playoffs, hitters from all teams will wear an advertisement on their heads.

Major League Baseball's playoffs are getting underway on Tuesday afternoon with the commencement of the best-of-three Wild Card Series. (You can view the full postseason schedule here.) When the players take the field to kick off October,

Batting helmets across baseball will have a slightly different look during the 2024 MLB playoffs—and beyond. Game 1 of the wild-card series between the Detroit Tigers and Houston Astros on Tuesday at Minute Maid Park marked the debut of the sponsored Strauss logo on the side of each helmet.