NEW YORK, New York, 1st October, 2024. The Marketing Practice, a global B2B marketing agency specializing in brand activation ...

The digitally native men’s grooming brand enlisted one of Hollywood’s fastest rising stars for a cheeky campaign that notes “guys only want one thing.” ...

Steve Magami, Co-founder and CEO of Agrovision, stated, “Fadi brings truly unparalleled global expertise in building iconic brands and driving market expansion across multiple continents, categories, ...

The Diageo marketer is supporting a Times Square takeover and will appear on Netflix’s ad-supported tier for season two of the hit series.

From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals.

Commercials that leverage slow-motion footage and a voice-over about how the chain lives up to the hype arrive as competitors focus on affordability.

AI is often synonymous with tech companies, with recent industry assessments highlighting Oracle and Microsoft as leaders in this space and Nvidia’s central role in AI innovation cementing its ...

A recent study by experiential marketing agency Gradient has shown that 80% of companies have increased their experiential ...

Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.

WPP agency VML crafted “Choose to Be Moved,” the first creative from a platform that seeks to connect the brand’s heritage with the cultural zeitgeist.

The world has become run over by platforms like TikTok and Instagram—all of which would not exist without the millions of ...

Thomas Ashbourne Craft Spirits will be kicking off the holiday season in true craft cocktail fashion, hosting The Happy Hour ...