Amazon will “ramp up” Prime Video ads in 2025
Amazon is also adding shoppable ads to Prime Video in 2025, FT confirmed. The new ad format, which includes carousel ads, pause ads, and brand trivia ads—is being sold to advertisers as a new way to attract TV and movie viewing audiences that have become more elusive in the streaming age.
Can you hear the soft, cherubic voices of corporate executives singing in unison? That can only mean one thing. They’ve ...
Amazon introduced an ad-supported Prime Video plan in early 2024, and it's now revealed that even more ads are coming.
Yes, the gradual transformation of streaming TV back into regular-ass TV is set to get a little less gradual-er in the near future, as Amazon made it clear today that it’s going to be adding in even ...
The US v. Google antitrust trial is over, but nobody’s done with the drama. Plus, Charter just struck a deal with ...
Amazon's video ad revenue for the 2024-25 upfront period has exceeded the tech giant's internal target of $1.8 billion, a ...
Like its rival, Google, Amazon has launched an AI-powered video generator -- but it's only for advertisers at the moment, and ...
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