A Publicis Groupe research highlights new opportunities for brands within this rapidly evolving consumer landscape, and ways ...

On the occasion of Gandhi Jayanti, Aditya Birla Group, a global conglomerate, released its campaign, ‘Instruments of Change’, ...

The chocolate manufacturer is moving away from its traditional television and print advertising and focusing on digital marketing to woo young urban consumers. Will this strategy deliver results?

If its managing director, Sandeep Lodha, has his way, this could happen soon, starting with one brand before expanding to the ...

Publicis has taken over five out of six markets pitched in Southeast Asia, with only Indonesia remaining with WPP's Mindshare ...

Articles written by Poonam Mahajan ...

With India's crisis communication landscape evolving rapidly, brands must be prepared for unpredictable challenges. Apexx ...

After spending close to ten years at Cheil India, Sanjeev Jasani has decided to move on from his position as the group chief ...

The incumbent will take charge of MiQ’s 225-client portfolio, and steer the value versus price debate in one of the company’s most crucial markets.

Catch up with Sowmya Iyer, founder and CEO of DViO, as she takes us through what a day in her life looks like.

Myntra has launched another fun film showcasing India’s most iconic trios for the 'Multiverse of fashion'. The ecommerce ...

The latest campaign from Tata Capital Ltd, the flagship financial services company of the Tata Group, features brand ...