Cera’s the last person you’d expect to sell skincare products, and that’s exactly the point. We break down the strategic ...

The plant-based food and beverage brand embraced the language used in a lawsuit against it to produce clever, subversive ads.

Featuring real-life testimonials and expert insights, the ‘For Her Journey’ campaign illustrates how the innovative ...

The irreverent mascot returns for the latest installment of the Black Ops franchise. This time, he’s here to take over chores ...

The clear winners from the fragmentation of sports broadcasting are sports organizations and teams. Increased competition ...

High fashion is ditching pared-back logos or integrating them into characterful worlds in the search for something more individualistic. We explore as part of The Drum’s Fashion & Beauty Focus.

A recent global report from WE Communications highlights the critical gap between optimism and action in AI adoption, and how ...

Are marketers slowly waking up to the false promise of sustainability marketing? As part of The Drum’s Fashion and Beauty ...

The Canadian Centre for Child Protection and ad agency No Fixed Address are back with another bone-chilling spot that brings ...

As part of The Drum’s Fashion & Beauty Focus, Zalando’s marketing and content chief sets out the retailer’s stall for the ...

Marketing agencies are perhaps the perfect example of that phenomenon: groups of people with diverse skills who only get paid ...

Leather, whether synthetic, vegan, or the real McCoy, has a marketing problem. Leather UK’s Dr Kerry Senior wonders whether ...